Andrew House, president and CEO of Sony Europe, has stated that he is not worried about the $249 price tag attached to the PSP Go. "I don't think so," said House, in response to whether he thought the price would act as a barrier. "If it's cheaper would we sell more? The answer would probably be yes," he told Gamesindustry.biz.
House goes on to say that consumers are aware they are paying for a high quality product, that they are investing in a technology which carries a promised ten year lifespan, and also that the PSP Go offers digital downloads directly to the device.
"I think on PlayStation 3, and the potential with an extension of PSP, we've got an opportunity to go even further on that. The overall value proposition which, by the way, European consumers get very, very well, I don't think they are as price driven as other markets," says House.

House continues with further justification for the PSP Go's price, saying, "So the overall value proposition is really strong and trends towards that lifecycle. And then you've got for the first time a networked community for the business and the strength that implies. That's a huge factor in retaining people for a longer lifecycle with the product they have, because now they've bought into not just a packaged media relationship with games, but they're bought into a community that they're sharing with people and they're interacting with."
The PSP Go touts the same $249 price point as the original PSP when it released. So although consumers may not be saving dollars by purchasing the UMD-less handheld, they'll at least be saving battery life and storage space.

Psp go cant play umd's
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